THE ROLE AND IMPORTANCE OF INTEGRATED MARKETING STRATEGY IN INCREASING THE EFFECTIVENESS OF THE UZBEK BRAND "ZIYARAH. ResearchJet Journal of Analysis and Inventions, [S. l.], v. 2, n. 04, p. 200–206, 2021. Disponível em: https://reserchjet.academiascience.org/index.php/rjai/article/view/83. Acesso em: 10 jan. 2026.