THE IMPORTANCE OF DIGITAL ECONOMICS IN VIRTUAL ENTERPRISES

Abstract

We live in an era of digital transformation. Digital technologies cause fundamental changes in our life, study, work and leisure, allow to think in new ways, plan and make decisions, open up new opportunities at all levels of state and social development, but at the same time increase risks and threats to existing business models... Policymakers have to constantly look for ways to manage the economic and social change brought about by digital transformation. Being an organizational form of the information age, global communication networks such as the Internet and Intranet (hereinafter referred to as the Network) contribute to the formation of business structures, the list of characteristic features of which includes reducing the scarcity of information and increasing the efficiency of its use, activating the processes of accumulating and transferring knowledge, establishing a high level trust, intensification of cooperative relationships between partner firms, etc. Due to their higher flexibility, such business structures can quickly adapt to market changes and transform into new structures, while forming the level of competence that is necessary to organize the production of goods and services depending on the needs of the market.