TOURIST POTENTIAL OF THE BUKHARA REGION

Abstract

This article considers the potential of tourism in terms of cultural and historical values of Bukhara, the quality of services in the field of ethnic, ecological, tourism, the development of rural and gastronomic tourism and offers suggestions for improvement. After the negative impact of the pandemic on the economy, especially on tourism, an analysis of strategic plans for the development of tourism in Uzbekistan, especially in Bukhara. The article summarizes the analysis of the number of historical monuments, the presence of tour agencies, the number of hotels, hostels, the quality of service in them.