THE ROLE AND IMPORTANCE OF INTEGRATED MARKETING STRATEGY IN INCREASING THE EFFECTIVENESS OF THE UZBEK BRAND "ZIYARAH

Authors

  • Anvar Aidjanovich Khudoyarov International Islamic Academy of Uzbekistan, Department of "Islamic Economics and Finance, Pilgrimage Tourism", Associate Professor, Ph.D. A.Qodiri11, Tashkent, 100011

Keywords:

Pilgrimage tourism, diversification, branding

Abstract

The article focuses on the development of Uzbekistan's relations with international organizations and foreign countries in the field of tourism, increasing the inflow of tourists to the country, creating all conditions for tourist services, improving the quality and culture of service, training and economic development. aspects have been considered.

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Published

2021-04-21

Issue

Vol. 2 No. 04 (2021): rjai

Section

Articles

How to Cite

THE ROLE AND IMPORTANCE OF INTEGRATED MARKETING STRATEGY IN INCREASING THE EFFECTIVENESS OF THE UZBEK BRAND "ZIYARAH. (2021). ResearchJet Journal of Analysis and Inventions, 2(04), 200-206. https://reserchjet.academiascience.org/index.php/rjai/article/view/83